about me

I help businesses find qualified customers and improve their online results by using new and existing Digital Channels

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    Digital marketing
    Consultant
    Are you starting a new business or growing an existing one? Should you be making more sales online? Identify areas of improvement & implement new strategies.
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    Conversion rate
    Optimisation Expert
    Does your website convert? Get your site into tip-top shape. Increase the number of sales or leads you receive from your existing visitors.
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    Paid Online
    Advertising
    Expand your reach, find new customers, and diversify your revenue streams. Increase your brand awareness through repeated exposure.
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    Three simple steps
    to grow you business

    Analyse your performance
    Review and analyse your performance. You'll be amazed by the information Google Analytics provide. Find out what's working or not in order to plan your strategy.
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    Plan your digital strategy
    Ask four simple questions to plan your digital strategy. Where are we right now? Where do we want to be? How do we get there? How do we know when we've got there?
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    Test, learn, optimise
    The Secret to success is to always take a test, learn, and optimise approach. If you determine that your lift or ROA aren’t acceptable, you should test again improve your results.
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    5 Reasons to hire a Growth & Optimisation Expert

    Performance marketing means results
    Conversion rate optimisation is a data-driven marketing tactic. It’s a part of what marketers call performance marketing. When the top management is asking you to justify your choices of marketing programs, you need data to support your arguments. The CRO specialist is capable of providing them because that’s included his job description. That’s what he has to deliver.
    If you pay for data, then use it
    The data analysis specialists have the responsibility to track the achievement of the KPIs withing the marketing department and to generate insights. But the research is a recurring task, and you need someone in the team to use the information provided by the people who make this research. No matter what, you should not pay someone to analyze data just for the sake of it. If you don’t use the information, then you’re throwing away money on the window!
    You need to measure
    What’s great about the CRO specialist is that he/she cannot work in any other way than with data and KPIs. Unlike the other complementary marketing tactics, CRO needs frameworks, clear procedures and disciplined people to handle it.
    Business goals are the most important
    Knowing how goals, objectives, and KPIs work together will help to create a CRO department. The CRO specialist will help you acquire the target for the established KPIs, by tracking them and constantly reporting. When something’s not working, he has to report the anomalies to you and work on stopping or readjusting some actions.
    You need to remain competitive
    Surely, you cannot do personalization if you haven’t optimized the website and don’t have an on-going procedure for optimization. To embrace personalization, you need a dedicated team to doing CRO the smart way.